Get Civilized?!

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Is this ad for real? I can’t get over the fact that someone even approved this. Not someone, PEOPLE approved this. I’m sure in a huge company like Nivea, the deliberation process is lengthy. Yet it still got published. I don’t blame the advertising agency, I blame those who approved it to go through. Shame on Nivea, I can’t get over the fact that they used the word “civilize”. Very bad taste.

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